It’s tap: Aquafina agrees to spring for truthful label

Aquafina water
So you thought the water in your Aquafina bottle came from some far-away spring bubbling deep in a glen?

Try the tap.

The company behind Aquafina, the best-selling bottled water brand, has bowed to pressure to change their labels so consumers know the drink comes from the same source as tap water.

All of PepsiCo Inc.’s water bottles will now be labeled “P.W.S.” meaning it comes from a “public water source.”

“If this helps clarify the fact that the water originates from public sources, then it’s a reasonable thing to do,” PepsiCo spokeswoman Michelle Naughton said.

PepsiCo is the latest company to change its labeling after pressure from a group called Corporate Accountability International.

The organization, which campaigns against what it calls misleading marketing practices, says the blue Aquafina label with its mountain logo gives the impression the water comes from a spring.

In reality, Aquafina water is taken from public sources and purified in a seven-step process.

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One thought on “It’s tap: Aquafina agrees to spring for truthful label

  1. Pingback: nineReports - Aquafina will clarify that it's tap water

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