Faebook is heading for a catastrophic decline and could lose 80% of its users by 2015, researchers warned today.The team from Princeton claim the social networking site spread ‘like an infectious diseases.’The predict its ‘decline phase’ has already begun – and will be swift.
The researchers first analysed the rise and fall of MySpace to prove their theory could accurately predict the fall of a social network. They then analysed Google searches from Facebook, and say the results were very similar.
‘Extrapolating the best ﬁt model into the future suggests that Facebook will undergo a rapid decline in the coming years, losing 80% of its peak user base between 2015 and 2017,’ they said.
‘The site has ‘already reached the peak of its popularity and has entered a decline phase.’
To explain why social networks are like infectious diseases, the study pointed to similar research done with ideas.